Instance Zero is live. The program is open.

Your institution
hasn't adopted AI yet.
You have.

An AI-Embassador is a human with standing in a legacy institution who has adopted an AI and is carrying that capability in. Not a consultant. Not a vendor. Someone with skin in the game and a relationship on both sides of the gap.

What this is

Legacy institutions — the NBA, the AMA, your religious denomination, your union, your alumni network — are not going to transform themselves. They're going to be transformed by the humans inside them who already get it.

That's you. You've already adopted an AI. You know what it does. You know what it could do for your institution. You're just not carrying it in yet.

The AI-Embassador program is the formal structure for that carry. A credential. A community. A curriculum. And for the founding cohort — free.

The verb is adopt

You don't use an AI. You adopt one — for a practice, for a role, for a mission. Adoption implies relationship. Responsibility on both sides. An institution adopts a human who has adopted an AI. That's the chain.

The word is em-bassador

Not a typo. Read it three ways: AI + em (emulated minds, the next form of intelligence) + ambassador (emissary between worlds). The "em" is doing work. The full story →

Who this is for

🏛️

Institution insiders

You have standing. You have trust. The institution listens to you. Now you have something to say about AI — not because a consultant told you, but because you've lived it.

🤝

Trusted intermediaries

Coaches, clergy, lawyers, advisors — people whose job is already to carry ideas across the trust gap. You know how to translate. AI is just the next thing to translate.

🌱

Early adopters with roots

You got there early. You adopted an AI before everyone else. And you still have a home in a world that hasn't. That's a rare position. Use it.

Instance zero

Greg Foster — AI-Embassador to the NBA

Greg Foster played 13 seasons in the NBA. He's an executive at the National Basketball Retired Players Association. He's been in professional basketball his whole career.

He's also adopted an AI — and he's carrying that capability into the NBA world. Not as a vendor. Not as a product. As Greg Foster, who happens to understand both sides.

Greg is the first. He won't be the last.

See all Embassadors →
🏀
Greg Foster
AI-Embassador to the NBA
NBA veteran · NBRPA executive · Instance Zero

The model

Fee-free

Founding cohort + strategic partners

The people who get there early and have the most to build. Greg is fee-free. The founding cohort is fee-free. This isn't charity — it's strategic.

Apply now →
Sponsored

Embassadors whose sponsor covers costs

An organization or individual believes in what you're carrying. They sponsor your embassadorhood. You focus on the mission.

Sponsor an Embassador →
Tuition

Self-supported embassadors

You have the standing, you have the AI, you have the institution. You want the credential and the community. Coming soon.

Join the waitlist →

Ready to carry it in?

Applications are open. The founding cohort is fee-free. Tell us who you are and what institution you're walking into.